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Investment Advisory's CEO Selects SuccessFactors to Garner Client Feedback on Team's Execution

HONG KONG, Sept 30, 2010 /PRNewswire via COMTEX/ --

Today, SuccessFactors, Inc. (Nasdaq: SFSF) announced that SoZo Group, a sustainable investment advisory group based in Hong Kong, has implemented SuccessFactors' small business offering, Professional Edition, to automate and customize the company's people-focused initiatives.

As a fresh and new company that commenced operation early this year, the CEO, Raymond Cheng, wanted greater visibility into the company's internal talent base to monitor his clients' feedback on how employees were executing the business strategy.

In January 2010, SoZo Group opened their doors for business and quickly attracted team members who were eager to apply their professional skills while making a difference in the world. With a laser-like focus on values and vision, SoZo Group began working on infrastructure, systems and process and refining their business model for service delivery.

In an open letter, Mr. Cheng proudly stated, "With the world in turmoil, ranging from the economic crisis and climate change to culture clashes and the confusion surrounding China's emergence, some might ask if we are mad to start a transformational investment company during this chaotic period? We say that there's no better time to make changes and make a difference."

"We chose SuccessFactors for our online talent management system to garner external feedback from our customers on how our teams were executing projects with their clients and to implement performance reviews to acknowledge and develop our employees," said Mr. Cheng. "We required a global market leading online solution, with multiple languages, that's simple to use and would grow as our company grows. SuccessFactors met all these requirements."

"Our solution helps ensure SoZo's emerging workforce work on the right things at the right time and deliver real value back to the customer," said Kevin Lin, country manager, Hong Kong and China, SuccessFactors. "With SuccessFactors, they are one step closer to achieving outstanding performance against their business strategy. It's this focus on execution that will make the SoZo Group stand out."

About SoZo Group

Commencing operation in January 2010, SoZo Group is our network of advisors and counselors. SoZo Group is a sustainable investment advisory group located in Hong Kong focused on creating wealth beyond money.

About SuccessFactors, Inc.

SuccessFactors is a global leader in Business Execution Software. The SuccessFactors Business Execution (BizX) Suite, which is delivered through the cloud, improves business alignment, team execution and people performance to drive results for companies of all sizes. Across 168 countries and 34 languages, more than 8 million users and 3,000 companies leverage SuccessFactors every day, up from approximately 300,000 users and 100 companies in 2003. BizX bridges the gap between strategy and success by allowing every person in an organization to execute against their goals better and faster. SuccessFactors' recent acquisitions of Inform and CubeTree supplement SuccessFactors' core BizX strategy with solutions that align with SuccessFactors' mission of helping companies get work done by delivering robust business insights and improved collaboration. To learn more, visit: www.successfactors.com.

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"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are SuccessFactors' current expectations and beliefs.

These forward-looking statements include statements about product strategy and performance, customer usage, expected benefits and implementation. Factors that could cause actual results to differ materially from those contemplated by these forward-looking statements include: unexpected delays in implementation; unexpected bugs or defects; outages or security breaches; user acceptance levels of the application; or our ability to manage our growth. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

Further information on these and other factors that could affect these forward-looking statements is included in the section entitled "Risk Factors" in our Annual Report on Form 10-K and in our most recent report on Form 10-Q and in other filings we make with the Securities and Exchange Commission from time to time.

These documents are or will be available in the SEC Filings section of the Investor Relations section of our website at www.successfactors.com/investor. Information on our website is not part of this release.

Contact:

Dominic Paschel, 415-262-4641

Director of Public & Investor Relations

dpaschel@successfactors.com


Adele Bernard 02 9238 6680

APAC Marketing Manager

abernard@successfactors.com

SOURCE SuccessFactors, Inc.